The central premise of our video was the analogy: "Just like where you came from helped shape your future...where your natural resources come from will shape the future of the world." We wanted our concept video to have emotional resonance, so we thought opening with a story of growth would set the proper tone. It was difficult to find the correct music to accompany our opening story, as we wanted to echo the nostalgic elements of the childhood photographs without sadness. Filming outside worked well because we caught the lighting at the best time of day. Also, Lake Lagunita provided an excellent backdrop for a video about an app that helps people conserve resources like water. We brainstormed design ideas virtually over the course of several days, and whittled down our initial ideas to about five key scenes. We filmed outside while possible, capturing shots from two different camera angles to give ourselves options during the editing phase. Shooting took in total about 45 minutes after we finalized our scenes, and the editing took several hours to sync the narration with the images and properly pace the video.
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