Obama Campaign and CarrotSticks
How We Used Data to Win the Presidential Election
May 8, 2009
Human Computer Interaction is increasingly engaged with the social-cultural context that people live in everyday. The city, in all its grit and glory, provides a complex and rich context in which to understand the challenges technologies face when they are adopted by people in the real world. In this presentation, I discuss three on-going research initiatives from my group at Cornell Tech in New York City which grapple with interaction in the urban context: Trashbots in the City, Urban Fingerprinting, and Communal eXtended Reality. These projects highlight different aspects of urban interaction--culture, scale, engagement--which demand new approaches from researchers and practitioners in HCI. In this talk, I will also champion the perspectives that HCI brings to the already crowded urban landscape.
|
<p><a href="http://www.siroker.com/">Dan Siroker</a> recently founded CarrotSticks, a startup focused on using technology to help kids learn.</p>
<p>During the presidential transition, Dan was the Deputy New Media Director where he was responsible for strategic planning of the administration's use of the internet and technology. He led several online initiatives on <a href="http://change.gov/" target="_blank">change.gov</a> including a way for the American people to publicly comment on proposed policy, ask a question, or a submit an idea-- all of which could be voted on by others and went directly to President Obama and his cabinet.</p>
<p>Prior to working on the presidential transition, Dan led the analytics team for the Obama presidential campaign and served as a senior member of the larger New Media team. He led a team of software engineers and analysts responsible for optimizing the effectiveness of the campaign's online operations that ended up raising over half a billion dollars, registering over 2 million voters, and enabling 3 million phone calls to be made in the final four days of the campaign.</p>
<p>Before joining the campaign, Dan was a Product Manager for Google Chrome, the open-source web browser from Google. Dan worked previously as a Product Manager for Google AdWords.</p>
|
|
