Genevieve Bell
Intel Research.
Talking phones: a cultural analysis of an information and communication technology
January 30, 2004
In June of 2002, Malaysian newsstands carried the latest issue of "Mobile
Stuff" -- a magazine geared toward Malaysia'' growing population of mobile
phone subscribers. On the cover, two young Malay men in clothing that suggests
more LA hood and less KL suburbs, hold out their mobile phones to the camera
beneath the banner headline "Real Men Use SMS." Six months later,
billboards in Shanghai carried the image of a woman's shapely calves and ankles,
bound with black patent leather ankle straps; positioned beneath one strap
is her mobile phone. Beyond their utility as a technology of information exchange,
mobile phones it appears have inserted themselves into the cultural fabric
of societies across the world. Using comparative cases from Asia, this talk
explores how mobile phones, and their various accoutrements, have become key
symbolic markers of identities. I argue that mobile phones, rather than facilitating
an idealized universal communication, actually contribute to the re-inscription
of local particularity and cultural difference as dimensions of a larger political
economy of value. Making sense of the different ways that cell phones are
articulating with daily life provides an important perspective on the ways
in which cultural patterns affect technology use.
Genevieve Bell
is a Senior Researcher within Intel Corporation's Intel Research. She is currently
running a 2 year research project focused on gaining a better understanding
of the daily life of Asia's urban middle classes, with an emphasis on the
role of new information and communication technologies. To date, she has conducted
fieldwork in India, Malaysia, Singapore, Indonesia, China and South Korea.
Since joining Intel in 1998, Bell has conducted ethnographic research in a
variety of consumer spaces, including malls, retail districts, and museums,
as well as within a range of different American households. Bell has also
conducted significant research beyond the US, including a five-country, strategically
situated, ethnographic study of European domestic spaces. Prior to joining
Intel, Bell taught anthropology and Native American Studies at Stanford University.
Bell received her BA/MA in anthropology from Bryn Mawr College in Pennsylvania.
She earned a PhD in cultural anthropology from Stanford University in 1998. |
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