Designing a Unified Experience:
   Bringing Interaction, Visual, and Industrial Design Together

Jaime Teevan Kim Goodwin, Cooper Design


Seminar on People, Computers, and Design
Stanford University January 8, 2010
, 12:50pm, Gates B01

Interaction design, visual design, and industrial design are distinct disciplines for good reason: Each excels in different ways. Interaction designers must be good at imagining structure and flow, which requires strong analytical skills and a high degree of rigor, especially for complex systems. Visual designers and industrial designers are masters of visual and physical usability but are also masters of emotion: They know how to evoke caution, attract attention, and instill desire for a product at first glance. Users have just one experience of a product, though. All three aspects of the design must work in concert, or the product will fail to satisfy. Integration of the three disciplines is a central theme of Kim's recent book, Designing for the Digital Age.


Kim Goodwin is the author of Designing for the Digital Age, a comprehensive book on designing digital products and services. In the course of her career, Kim has been an in-house and freelance designer, in-house creative director, and VP Design at Cooper, leading a practice of interaction, visual, and industrial designers. Kim has led projects involving a tremendous range of design problems, including Web sites, complex analytical and enterprise applications, phones, medical devices, services, and even organizations. Her clients and employers have included everything from one-man startups to the world's largest companies, as well as universities and government agencies. This range of experience and a passion for teaching have led to Kim's popularity as an author and as a speaker at conferences and companies around the world.

The talks are open to the public. They are in the Gates Building, Room B01 in the basement. The nearest public parking is in the structure at Campus Drive and Roth Way.

View this talk on line at CS547 on Stanford OnLine.

Titles and abstracts for previous years are available by year and by speaker.