CS547 Human-Computer Interaction Seminar   (Seminar on People, Computers, and Design)

Fridays 11:30am-12:30pm PT · Gates B3 · Open to the public
Previous | Next
Bob Baxley
Baxley Design
A Universal Model for Deconstructing the User Interface
May 3, 2019

Modern software stands beside cinema as one of the most complex, multi-sensory forms of human communication ever created. Unlike film however, neither consumers, critics, nor creators have a standard vocabulary for deconstructing the user interface into its constituent components. As a result, we struggle to accurately articulate what specific aspects of any given UI is particularly innovative, profoundly flawed, or perfectly implemented. In this talk, I'll propose a universal framework that identifies each of individual aspects of a user interface, drawing on numerous real-world examples to illustrate what various products get right and what other products get wrong.


Bob Baxley is a designer, advisor, mentor, and advocate that has built, managed, and led teams at some of Silicon Valley's most notable companies. With a career spanning three decades, Bob's work at Apple, Pinterest, Yahoo!, and elsewhere has touched hundreds of millions users around the world through search, social media, e-commerce, fintech, and productivity apps. Currently, Bob advocates for programs and organizations that are helping to recruit and inspire the next generation of designers.

The author of "Making the Web Work" Bob is a sought after public speaker sharing his experiences and observations about design, technology, innovation, and the culture of Silicon Valley. Bob holds a B.A. in History and a B.S in Radio/Television/Film from the University of Texas at Austin as well as a Master of Liberal Arts from Stanford University.