Engagement

Marney Morris Animatrix,
marney@animatrix.com

Seminar on People, Computers, and Design
Stanford University March 31, 2000

The heart of effective interactive design is engagement. To capture the users attention and maintain their interest, it is important to understand who they are and to anticipate what they will appreciate. Marney will be showing examples of engagement that have proved effective over the years, and will talk about a process for developing engaging projects.

Marney Morris is the founder of Animatrix, an interactive design firm based in San Francisco. Since 1984, Animatrix has shipped over 300 projects for clients like AT&T, Clinique, The Limited, Kodak, Domino's Pizza, Hewlett Packard, Microsoft, Chase Manhattan Bank and the Walt Disney Company. Animatrix created the classic 'Guided Tour for the Macintosh' for Apple Computer. In Animatrix also began publishing SprocketWorks(TM), a new way of interactive learning

 

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