The Construction of an Information Marketplace

Marc Stiegler, Autodesk

Seminar on People, Computers, and Design
Stanford University May 27, 1992


Throughout history, new kinds of marketplaces have been created to cater to the needs of sellers and buyers of specialized goods. For fresh fruit, the farmer's market is very effective; for buying and selling corporations, the stock exchange is similarly effective. Today, at the dawn of the Information Age, however, there is no comparably effective marketplace for the buying and selling of information. This presentation quickly reviews the key elements of a free market, analyzes the unique features of information as a product that needs a distribution mechanism, and demonstrates one implementation of Information Marketplaces currently under development.


Marc Stiegler is currently the General Manager for the Information Systems Business Unit for Autodesk. Prior to joining Autodesk, he spent 9 years managing the development of emergency-mission command and control systems, including systems for fighting forest fires, organizing tactical combat, and maintaining White House communications during crises. Marc has also been a professional author of both nonfiction and science fiction, including the Hugh-nominated novella Valentina, the Prometheus Award-nominated book David's Sling, and the book Programming Languages: Featuring the IBM PC and Compatibles; this book was listed by Byte Magazine as one of 20 key books about the IBM PC. He has an M.S. degree in Computer Science from Virginia Tech.


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