flood




Reduce Water Usage by
Illuminating the hidden impact of our grocery shopping

Did you know

We unknowingly consume over 60%of our total water usage through groceries

Being aware of the water impact of grocery shopping could provide a solution to the
worldwide water scarcity.


flood is a mobile application that helps people reduce their water usage by illuminating the hidden impact of our grocery shopping. Our platform analyzes your purchase history to give you detailed feedback.

With Flood on your phone, you could

Get Suggestions based on your shopping history
Research water impact of an item
Get Shopping Feedback by scanning your receipt

Prototypes

Low-fi Prototype

Medium-fi Prototype
Click on "Login" and play with it!

Design Processes

Look at our presentations and reports for the development of FLOOD.

Needfinding

Key motivators for sustainability are feeling that personal actions add up, and seeing people around them reinforce their actions.

POVs and Experience Prototypes

Users are unwilling to change habits
Already know they use water
Value comfort more than Environment

Concept Video

Track your water usage through groceries

Low-fi Prototype and Tests

Feedback:
Chosen task flow was intuitive and straightforward
App concept was a hit

Medium-fi Prototype

Main design change:
Dynamic progress bar
Goal setting
Profile screen accessibility

Heuristic Evaluation

High-fi Prototype

See our midway Milestone deck
and final report!

Poster & Pitch

See our deck and poster!

Team

Xin Jiang

Design & Development

Maia Miller

Design & Development

Jason Platt

Design & User testing

Mark (Minghao) Xue

Team leader & Development & Documentation