We unknowingly consume over 60%of our total water usage through groceries
Being aware of the water impact of grocery shopping could provide a solution to the
worldwide water scarcity.
flood is a mobile application that helps people reduce their water usage by illuminating the hidden impact of our grocery shopping. Our platform analyzes your purchase history to give you detailed feedback.
With Flood on your phone, you could
Get Suggestions based on your shopping history
Research water impact of an item
Get Shopping Feedback by scanning your receipt
Look at our presentations and reports for the development of FLOOD.
Key motivators for sustainability are feeling that personal actions add up, and seeing people around them reinforce their actions.
Users are unwilling to change habits
Already know they use water
Value comfort more than Environment
Track your water usage through groceries
Feedback:
Chosen task flow was intuitive and straightforward
App concept was a hit
Main design change:
Dynamic progress bar
Goal setting
Profile screen accessibility
See our midway Milestone deck
and final report!
See our deck and poster!
Design & Development
Design & Development
Design & User testing
Team leader & Development & Documentation