Nathan Shedroff is the chair of the ground-breaking MBA in Design Strategy at California College of the Arts (CCA) in San Francisco, CA. This program prepares the next-generation of innovation leaders for a world that is profitable, sustainable, ethical, and truly meaningful. The program unites the perspectives of systems thinking, design and integrative thinking, sustainability, and generative leadership into a holistic strategic framework. Students learn to create innovative products, services, and policy, as well as new business models.
He is a pioneer in Experience Design, Interaction Design and Information Design, speaks and teaches internationally, and is a serial entrepreneur. His many books include: Experience Design 1.1, Making Meaning, Design is the Problem, and the upcoming Make It So.
He holds an MBA in Sustainable Management from Presidio Graduate School and a BS in Industrial Design from Art Center College of Design. He worked with Richard Saul Wurman at TheUnderstandingBusiness and, later, co-founded vivid studios, a decade-old pioneering company in interactive media and one of the first Web services firms on the planet. vivid's hallmark was helping to establish and validate the field of information architecture, by training an entire generation of designers in the newly emerging Web industry.
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In his job as a Director of Interaction Design at Cooper, Chris design products, services, and strategy for a variety of domains, including health, financial, and consumer. In prior experience he has developed interactive kiosks and spaces for museums, helped to visualize the future of counter-terrorism, built prototypes of coming technologies for Microsoft, and designed telehealth devices to accommodate the crazy facts of modern healthcare.
His spidey sense goes off about random topics, and this has led him to speak at conferences about a wide range of things including interactive narrative, ethnographic user research, interaction design, sex-related interactive technologies, free-range learning, and, most recently, the relationship between science fiction and interface design. He was one of the founding graduates of the now-passing-into-legend Interaction Design Institute Ivrea in Ivrea, Italy, where his grad thesis was a service design for lifelong learners called Fresh.