Jeff Johnson · UI Wizards
Designing with the mind in mind: The Psychological Basis for UI Design Rules

You need Flash player 8+ and JavaScript enabled to view this video.

UI design rules are not simple recipes to be applied mindlessly. Applying them effectively requires determining their applicability (and precedence) in specific situations. It also requires balancing the trade-offs that inevitably arise in situations when design rules appear to contradict each other. By understanding the underlying psychology for the design rules, designers and evaluators enhance their ability to interpret and apply them. Explaining that psychology is the focus of this talk. It is based on Johnson's new book: Designing With the Mind in Mind.

Jeff Johnson is Principal Consultant at UI Wizards, Inc., a product usability consultancy (uiwizards.com). After earning B.A. and Ph.D. degrees from Yale and Stanford Universities, he worked as a UI designer and implementer, engineer manager, usability tester, and researcher at Cromemco, Xerox, US West, Hewlett-Packard Labs, and Sun Microsystems. He has taught at Stanford University, Mills College, and the University of Canterbury. He has authored articles and chapters on a variety of topics in Human-Computer Interaction, as well as the books GUI Bloopers, Web Bloopers, GUI Bloopers 2.0, and Designing with the Mind in Mind