Design in its most simple definition is human influence on artifacts, environments, services, and systems in the world. Design is important for product function and aesthetics, but also for the social, emotional, and cultural impact that designed things have in the world. In this talk, I will share two big insights that I have learned about bringing design to HCI research and development. I will use examples from my work and the work of my lab to show the benefit of these insights, and the power of design and design research as its own intellectual discipline within the context of other disciplines.