Mihai Nadin · University of Wuppertal (currently Stanford CSLI)Computational Design
April 16, 1999
Let’s begin with the conclusion: Computational Design
is the decisive factor in shaping concepts, processes, and products
for the post-industrial age. The premise for Computational Design
is the digital, understood as the means and method of multi-sensory
human interaction in a global, integrated world.
The digital is in the process of replacing the underlying
structure characteristic of industrial society. This is reflected
in the transition from sequence to configuration, from linearity
to non-linearity, from centralism to distributed variable centers,
from hierarchy to non-hierarchic methods, from homogeneity to
heterogeneity, from permanence to transitoriness, etc. In the
new context of human interconnection, means other than those
used in literate communication emerge as better adapted to the
goals of human activity. The visual is already dominant. Multimedia
is in the process of reshaping human interaction.
Computational Design is the theory and practice of design
in and for the digital age. Through Computational Design, of
all that is technically possible--and we see a lot of products
seeking acceptance in the marketplace--only what is truly legitimate
becomes necessary. In other words, only what makes sense succeeds.
This is how new tools, new ways of learning, new forms and methods
of scientific inquiry, new forms of entertainment, etc. emerge
and become part of a new culture of extreme dynamics. The great
number of failed concepts and products, and the even greater
number of mediocre products forced upon us by the still infant
computer industry, is proof of the high price all pay for being
late in accepting and using design principles and methods of
corresponding to the digital perspective. The few success stories--among
them, the desktop metaphor--are only marginally a proof of the
power and viability of design considerations successfully pursued.
Instead of a cosmetic approach--making things look good, even
if they function miserably--based on the old problem-solving
model, Computational Design advances a pro-active perspective.
As knowledge becomes a commodity, design knowledge leading to
unprecedented concepts, products, and processes allows us to
maximize the return on scientific and technological investment.
Indeed, Computational Design is not reducible to the mere use
of computers (as ONLY another tool), but results from a new way
of thinking and conceiving things that is impossible without
computation.
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Mihai
Nadin founded and heads the Computational
Design Program--the first in the world--at the University
of Wuppertal in Germany. The Program provides undergraduate
and graduate credits. It also houses Ph.D. candidates. The Program
introduces a pro-active, integrative perspective of design to
students, as well as to the business community and government
institutions in Europe.
Nadin’s professional development integrates science,
technology, and humanities. His involvment with digital technology
dates back to 1964 when he generated several of the first known
computer graphics images. At the same time, he also looked into
synthetic sound generation. The main focus of his career is the
study of the processes through which creativity, aesthetic creativity
in particular, is made possible, in particular through the use
of digital technology. His post-doctoral dissertation, Sign and
Value (Munich, 1980), is a semiotically based investigation of
the cognitive and sign (semiotic) processes that facilitate human
interaction.
Nadin’s arrival in the USA (1980) was an intellectual
and cultural turning point. He became involved in new foundations
for design. Results of this preoccupation were several: publications,
lectures, consulting for the computer inndustry and for higher
education institutions, and the design of new products.In MIND--Anticipation and
Chaos (1991), Nadin ascertains that the mind exist only
in relation to other minds, and that mind activity is anticipatory
in nature.
The Civilization of Illiteracy, Nadin’s most recent
book, addresses the causes making the digital revolution possible
and necessary. It also suggests means and methods for a new type
of education and for a new economic and political focus corresponding
to multimedia interaction in a global, networked society.
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