CS547 Human-Computer Interaction Seminar (Seminar on People, Computers, and Design)
Fridays 12:50-2:05 · Gates B01 · Open to the public
Ann McCormick · CAPS Mira StudioPlay and Learning with Technology, Realities of the Marketplace
May 24, 1996
What makes software fun? What makes powerful learning? How
much "edge" do parents want in kid's software? Ann
McCormick will discuss her perspective as a children's software
designer with marketing responsibilities. She will show a concept
demo of a multimedia reading program for urban illiterate teens
and describe changes that came about in preparing it for market.
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Ann McCormick designs learning software at CAPS Mira Studio
and serves as Executive Vice President of the company. She has
worked with the Nueva School in Hillsborough, CA for many years
seeking ways of transforming education using technology. At Nueva,
children routinely create multimedia projects, surf the net and
carry on real world projects. Before joining Nueva, Ann helped
Jaron Lanier launch a virtual reality company in 1985.
In 1979 Ann founded The Learning Company, pioneering development
of a new kind of playful learning software. Her team won national
awards for sixteen products, including Reader Rabbit and Rocky's
Boots. With a doctorate from Berkeley, Ann conducted research
in poverty area schools throughout the United States and published
a monograph on Black Dialect and Reading. She began her career
teaching fifth grade in East Buffalo, NY, which inspired her
technology interests.
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