Sally Rosenthal is a producer of events which involve art and technology, and a catalyst in related areas of group interaction, stereoscopy, computers, video, and telecommunications.

Since 1981, she has been a major force in annual SIGGRAPH conferences, consulted with leaders in computer graphics, produced events, exhibited artwork, and lectured throughout Europe, Japan, and the United States. From 1989 to 1992, she was Director of Digital Equipment Corporation's Special Projects in Advanced Technology Development, and from 1992 to 1994, Director of Interactive Technology at Beverly Hills-based Magic Box Productions, Inc. She is co-founder of big Research, a consultancy devoted to creating compelling, technically innovative environments and experiences.

Rosenthal is credited with many firsts in edge technology events, including co-management of SIGGRAPH's first Interactive Computer Art Show (Atlanta, 1988), Chair of the first Computer Graphics Theater to include stereoscopic 3D film (Boston, 1989), and Chair of the first Electronic Theatre to feature an audience-participatory event, in which 5,000 audience members were interactively polled in real time and played computer games together.

Current projects include large audience-participatory events, online communities, multimedia contests and exhibitions, and research leading toward future technologies.

She is an appointed member of the Geneva-based World Arts Council, is NASA's virtual reality pin-up, and is an avid collector of pop-up and moveable books.