Project 1: Thoughtless Acts
| Grading criteria | Guiding questions | Check minus | Check | Check plus |
| Insight in the example (40%) |
Did you find an interesting example of a "thoughtless act"? What insights did you derive from the example you chose? Were the insights surprising and/or novel? | Insights found are basic or obvious. The example found shows little effort. | Presented insights are new and derived from a thought through analysis. Example is clearly a result of good effort put into finding "thoughtless acts". | Very good choice of example, showing that a lot effort and thought was put into the assignment. Insights are creative and surprising, with openings for exciting design opportunities. |
| Creative potential for design as expressed in the opportunities (20%) |
Did you find good design opportunities from your example? We want to see that you looked for opportunities beyond "the obvious". | Design opportunities presented are obvious and seem to be the first thing that comes to mind. | Poster shows imaginative and interesting design opportunities. | Several creative and very insightful design opportunities. It's clear that the opportunities presented wouldn't have been discovered without deeper analysis. |
| Clarity of exposition (writing) (20%) |
Is your written description clear and to the point? Does it cover the setting, activity, task, motivation and user need? We are looking for a insightful analysis, summarized in a concise way. | Written description exists and covers most of what was asked for in the assignment. | Writeup clearly and effectively explains the thought process and analysis. All things asked for are mentioned. | Description covers all that was asked for in a very clear way. Analysis is well summarized, highlighting key points. |
| Craft and use of different media (sketches, photographs...) in poster design (20%) |
Did you make use of a variety of different media in your poster? | Poster shows little or no variety in media. | A few different types of media used in poster design. | Poster is well crafted and uses several different types of media in a creative way that enhances the key points of the poster. |