Your final presentation will be an event where your peers, professors, and professional friends will come to see and hear what you've done. Your assignment is to put together a communicative and compelling package that gets key points across.
First, decide what features of your prototype, process, and research you want to communicate. What should be most salient? This isn't a marketing spiel - it's an academic exercise. Communicating three months of iteration, research, and design decisions into a very short time frame means making tough decisions. The more you boil your work down to its essence, the better. You want to boil things down, communicate them, and then expound as necessary -- rather than explaining every detail (the "shotgun" approach).
Second, consider the two visual deliverables you are creating: the 1-minute madness slide AND your booth poster and how their content differs: the slide is a high-level look to entice people to come and learn about your project, your poster is a medium-level look at your value proposition, iterative user-centered design process, and research findings.
Third, think about how you are going to explain your prototype to people. Are you going to let them hold the phone and try it themselves? Are you going to hold it and show them? Why did you make that decision? What are you going to say to them? A good pitch is an elegant mix of demo and evaluation. Are there parts you want to call out as you walk them through the process? REMEMBER: each person that comes to your booth has none of the background that you have. So present them with the pain-point first, tell them the solution, and tell them what your work is unique.
| Grading Dimension | Guiding questions | No effort or submission | Bare minimum | Satisfactory effort & performance | Above & Beyond |
| 1-minute madness presentation (max 40 points) | How well does your design, script, and execution flow together? Was it memorable and communicative? Did the slide (or lack thereof) complement the talk well? | 0 | 30 points; Presentation sufficient to convey project concept. | 34 points; Creativity infused in presentation, memorable. | 38 points; Stand-out unique and memorable presentation drawing audience members in. |
| Booth poster (max 40 points) | Does your poster communicate the high-level research findings, value proposition, and design process of your project? This is not a marketing spiel. Poster should provide some background about your idea, clearly articulate your final product concept, and be visually appealing n | 0 | 30 points; Poster lacking continuity and main message buried within jumble of text and images. | 34 points; Visually appealing poster that communicates product concept clearly along with an understanding of the design process that led to it. | 38 points; Creatively designed poster which memorably conveys product concept |
| Final prototype (max 60 points) | How well was the final, user-tested prototype executed? Does it feel like a real application? Does demonstration of the application with users go smoothly? Are the critical design decisions and main value proposition highlighted? | 0 | 52 points; Application sufficiently supports main tasks. | 56 points; Prototype clearly communicates and successfully executes the critical design insights. Some improvement in prototype through user testing. | 58 points; Prototype functionality is sound and complete. Compelling demonstration that communicates and addresses a real observed need. Significant improvement in design as a result of user testing |